Google Analytics MCP

MCP server for analyzing and retrieving Google Analytics data through AI

An MCP server that integrates with Google Analytics 4 API, enabling AI to perform website traffic analysis, conversion rate monitoring, and create custom reports.

Author: Community

Stars: 1,600

GitHub

Install: npx -y @google/analytics-mcp-server

Key Features

• Real-time traffic analysis
• Conversion rate monitoring
• Custom report generation
• Google Analytics 4 API integration

Use Cases

• Marketing analysis — Automatically analyze campaign performance and track conversion rate changes over time.
• Scheduled reporting — AI generates weekly traffic reports automatically for executive presentations.
• User behavior insights — Analyze visitor behavior patterns to identify areas for website improvement.